THE ICONIC BLONDE
John Frieda's latest innovation required a launch that could live up to blondes' impeccable standards.
Inspired by classic cinema, a long form teaser and content drew our user into the world of the iconic blonde.
On the flip side of the long form, YouTube skippable videos fit the new message in the first 5 seconds.
If the user stuck around after the skip button appeared, we showed her additional behind the scenes footage and linked her to learn more.