LIFESAVERS WINT-O-GREEN
YOUR BREATH'S RANK
The challenge: To increase sales of Lifesavers mints, combating the issue that most people barely notice them, let alone purchase them, when in the grocery store checkout lane.
The catch: We only had 45 minutes to think of our big idea, and some executions to present it.
After brainstorming this campaign, Megan Vo and I had to team up together to to mock it up into a semi-reality.