BUILT WITH CHOCOLATE MILK
CAMPAIGN OPTIMIZATION
Success story:
Previous digital work for this client had always been a direct lift of their traditional media.
...But like, who reads a web banner like a print ad?
Below are 3 selections in a new style to help hero chocolate milk's RTBs throughout the messaging.
The client bought off on this optimization, and the agency adopted this format for the next athlete, too.
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And here's the actual print ad. Kevin Love deemed it worthy of a #regram
