BUILT WITH CHOCOLATE MILK
Previous digital work for this client had always been a direct lift of their traditional media.
...But like, who reads a web banner like a print ad?
Below are 3 selections in a new style to help hero chocolate milk's RTBs throughout the messaging.
The client bought off on this optimization, and the agency adopted this format for the next athlete, too.
And here's the actual print ad. Kevin Love deemed it worthy of a #regram